Privacy Policy – Root Essence™

Root Essence™ (“we”, “our”, “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or purchase from our Shopify store.

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1. Information We Collect

When you interact with our store, we may collect:

• Personal Information: name, email address, phone number, shipping and billing address, payment details.
• Account Information: username, password (encrypted), order history.
• Device & Usage Data: IP address, browser type, operating system, pages visited, click activity.
• Marketing Preferences: subscription to newsletters or promotional communications.

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2. How We Use Your Information

We use your information to:

1. Process Orders: verify, fulfill, and ship your orders.
2. Communicate: send order confirmations, updates, and customer service responses.
3. Improve Services: analyze usage patterns to improve website experience.
4. Marketing: send promotional emails if you opt in, including new product announcements and special offers.
5. Legal Compliance: comply with applicable laws and regulations, including tax and anti-fraud requirements.

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3. How We Share Your Information

We may share your information with:

• Third-Party Service Providers: payment processors, shipping companies, email services.
• Legal Authorities: if required by law or to protect our rights.
• Business Transfers: in case of merger, acquisition, or sale of assets.

We do not sell your personal information.

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4. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Remember your preferences and login information.
• Track analytics for website performance.
• Show relevant marketing content.

You can manage or disable cookies via your browser settings, but this may affect website functionality.

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5. Your Rights (POPIA / GDPR)

You have the right to:

• Access the personal information we hold about you.
• Correct or update your information.
• Request deletion of your personal data.
• Opt out of marketing communications.
• Lodge a complaint with the Information Regulator if you believe your rights are violated.

To exercise these rights, contact us at Rootessence@nextlvlbrands.org.

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6. Data Security

We implement industry-standard measures to protect your data, including encryption, secure servers, and restricted access. However, no method of transmission over the Internet or storage is 100% secure.

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7. Children’s Privacy

Our store is not intended for individuals under 16. We do not knowingly collect information from children.

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8. Changes to This Policy

We may update this Privacy Policy periodically.

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9. Contact Us

For questions about this Privacy Policy or your personal information:

Email: Rootessence@nextlvlbrands.org
Address: